US retailers fear they’ll miss EMV deadline

By | April 8, 2015
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Last Updated on June 19, 2022 by Craig Allen Keefner

A US trade group is asking the payment-card industry to delay the October EMV transition plan that will leave the retail food stores and pharmacies it represents liable for fraudulent transactions if they are unable to meet the deadline.

Source: www.paymenteye.com

FMI sent letter to VISA/MC asking for 2016. Retail food stores and pharmacies will not be able to meet 2015 deadline.

Along with the cost of updating their equipment, merchants face a 16-week delay for delivery of EMV-enabled card readers, the letter said. The group of American retailers also fears that the introduction of chip cards will cause larger checkout queues during the run up to the holiday season.

Author: Craig Allen Keefner

With over 40 years in the industry, Craig is considered to be one of the top experts in the field. Kiosk projects include Verizon Bill Pay kiosk and thousands of others. Craig was co-founder of kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global -- Currently he manages The Industry Group