US retailers fear they’ll miss EMV deadline

By | June 19, 2022

Last Updated on June 19, 2022 by Craig Allen Keefner

A US trade group is asking the payment-card industry to delay the October EMV transition plan that will leave the retail food stores and pharmacies it represents liable for fraudulent transactions if they are unable to meet the deadline.

Source: www.paymenteye.com

FMI sent letter to VISA/MC asking for 2016. Retail food stores and pharmacies will not be able to meet 2015 deadline.

Along with the cost of updating their equipment, merchants face a 16-week delay for delivery of EMV-enabled card readers, the letter said. The group of American retailers also fears that the introduction of chip cards will cause larger checkout queues during the run up to the holiday season.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk