New whitepaper by Frank Mayer and Associates, Inc.
Overview Forward
In the last few years, the Quick Serve Restaurant (QSR) industry has begun to explore how the addition of self-serve kiosks within the restaurant can impact the ordering experience, shape the types of employees needed, and transform the customer experience. Chains began experimenting with the technology in 2014, and the initial customer feedback has been positive, leading more QSR restauranteurs to consider implementing selfserve ordering kiosks within their chains.
The acceptance of self-serve ordering in restaurants is hardly surprising. Consumers have extremely high expectations for their retail and restaurant experiences. They want immediate answers to questions, customization, high levels of personal service, and easy forms of payment all in one. We understand that a well-designed self-serve kiosk can help meet these needs.
We see four trends that have led to the acceptance of self-serve ordering:
Technological Immersion
Shifting Forms of Communication
Empowered Consumers: Individual Experiences
Integrating Digital Technology & Physical Spaces
Today’s customers are ready for self-serve ordering. Are you? If not, you may want to consider how these trends will impact your business.
