Why Did Toys ‘R’ Us Fail?

By | March 14, 2018

Last Updated on March 14, 2018 by Craig Allen Keefner

retail amazon

It was not the market dynamics that took these companies under, it was the fact that their owners took on so much debt that it positioned them to only be successful if all the market dynamics went their way.  They decided to purchase a Formula One race car and forgot they have to dodge potholes on I-94 in Chicago to and from work. And when they fail the world wonders and laments the loss of these retailers and make it sound like this is an overall retail issue.  It’s not.

Source: www.ihlservices.com

Judging from the usual apocalytic headlines it is pretty easy to assume Retail has been officially terminated by a mobile phone and Amazon.  But if you look at the numbers for retail it shows a $5 Trillion market is growing at 5.4% year to year. This is bad news?

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk