Taco Bell Kiosk Drive-Thru – Taco Bell Defy

By | August 30, 2025
taco bell kiosk

Last Updated on August 30, 2025 by Craig Allen Keefner

Taco Bell Kiosk News – Four Lane Drive Thru Concept

First covered by Menu-Board.net

In Brief:

  • Key Terms – Contactless, Frictionless, Wait Time
  • Food made upstairs and delivered via tubes (think your drive thru bank)
  • Proprietary vertical lift, invented by New Hope-based PD Instore, delivers the food
  • There are four drive-thru lanes, three dedicated to mobile or delivery orders. — www.axios.com/touchless-taco-bell-could-be-the-future-of-drive-thrus-b9468c0b-a215-4c6c-a022-b1aa40ac54dc.html Axios
  • The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. — Axios
  • Mobile order customers scan a QR code they received when they placed their order, then pull forward to receive their food. — Axios
  •  Two-way audio and video technology lets customers interact directly with Taco Bell employees in real time.
  • Writeuup from Yahoo Business

Video

From NRN August 2021 — Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet.

Dubbed the Taco Bell Defy — because it will “defy norms and define the future” — the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two-story restaurant with four drive-thru lanes. Three of those lanes will be dedicated to mobile or delivery order pickups, the company said.

Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. It will be the franchisee’s 230th Taco Bell and 82nd new restaurant build, though it’s not scheduled to open until summer 2022.

Though the Defy design will be among the smallest in terms of footprint, the restaurant is expected to serve more customers, reimagining a frictionless drive-thru experience, the company said.

Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. Two-way audio and video will allow customers to stay in touch with team members in real-time.

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Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk