Wrap – Four Lane Drive-Thru Taco Bell Defy (with kiosk)

By | August 13, 2021

First covered by Menu-Board.net

Four Lane Drive Thru Concept

Four Drive Thru Lanes

Four Drive Thru Lanes

In Brief:

  • Key Terms – Contactless, Frictionless, Wait Time
  • Food made upstairs and delivered via tubes (think your drive thru bank)
  • Proprietary vertical lift, invented by New Hope-based PD Instore, delivers the food
  • There are four drive-thru lanes, three dedicated to mobile or delivery orders. — Axios
  • The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. — Axios
  • Mobile order customers scan a QR code they received when they placed their order, then pull forward to receive their food. — Axios
  •  Two-way audio and video technology lets customers interact directly with Taco Bell employees in real time.
  • Writeuup from Yahoo Business


From NRN August 2021 — Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet.

Dubbed the Taco Bell Defy — because it will “defy norms and define the future” — the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. Three of those lanes will be dedicated to mobile or delivery order pickups, the company said.

Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. It will be the franchisee’s 230th Taco Bell and 82nd new restaurant build, though it’s not scheduled to open until summer 2022.

Though the Defy design will be among the smallest in terms of footprint, the restaurant is expected to serve more customers, reimagining a frictionless drive-thru experience, the company said.

Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. Two-way audio and video will allow customers to stay in touch with team members in real time.

Author: Staff Writer

Craig Keefner is the editor and author for most Kiosk Association and kiosk industry. With over 25 years in the kiosk industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.