Taco Bell Self-Order Kiosks Get Inspiration From The Airlines

Taco Bell is trying to convince customers to order via kiosks instead of cashiers at restaurants across the US — and it’s drawing inspiration from an unlikely source

From Business Insider Aug 3, 2018

taco bell ordering kioskTaco Bell is installing kiosks in all of its restaurants.

 Hollis Johnson

  • Taco Bell is set to install self-ordering kiosks at all locations across the United States by the end of 2019.
  • The fast-food chain turned to the airline industry to better understand how customers reacted when confronted with machines instead of human employees.
  • Taco Bell ‘s biggest takeaway was that airlines made a major mistake by not having employees around to help customers understand how to use kiosks — a misstep the chain plans to avoid.

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