China growth strategy could drive success for McDonald’s in US

McDonalds in ChinaMcDonalds in China

Fast-food chain among businesses that have benefited from growth of mobile internet payments and e-commerce in China

Source: www.scmp.com

Last year, deliveries accounted for a quarter of the sales in tier one cities such as Beijing and Shanghai. Overall in China, sales from delivery grew by 81 per cent last year, said Zhang, adding that these growth rates were on the rise in 2018.

Zhang Yichen, the Citic Capital chief executive and chairman, told the Asian Financial Forum in Hong Kong on Monday that the use of digital marketing, combined with delivery services, had been an important growth driver for the Chinese market.