Merchant Acquirers Think the EMV Migration Is a ‘Big Joke’

By | May 30, 2022

Last Updated on May 30, 2022 by Craig Allen Keefner

If you’ve been sifting through your wallet and counting the increasing number of chip-enabled cards you can find in there, you’re probably becoming more and more confident that EMV is finally happening in the U.S.

Source: www.paymentssource.com

Key basis — According to a DDPR survey of 26 ISOs and acquirers in the first quarter, only 30% had an interest in pursuing a partnership or a vendor relationship for EMV. That compares to 72% for mobile point of sale, 68% for digital loyalty, 62% for semi-integrated payments solutions, 58% for integrated payments and 46% for e-commerce gateway.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk