GRUBBRR Rolling out Samsung Kiosk
Update 3/4/2023 — Restaurant Spaces mostly reiterated all the same data points and added some ad hoc comments from Goodhew + a nice video of Goodhew speaking to audience. Notes below.
GRUBBRR, an industry-leading provider of self-ordering technologies that are revolutionizing the way that commerce is transacted, announced today that it will be rolling out its Samsung Kiosk powered by GRUBBRR at BurgerFi – one of the nation’s fastest-growing premium fast-casual dining concepts – corporate headquarter locations throughout Florida.
BurgerFi specializes in providing a better burger experience with all-natural burgers and sides. In 2020, BurgerFi won QSR’s 2020 Breakout Brand of the Year and was recently named “Best Fast Casual Restaurant” in USA Today’s 10Best 2022 Readers Choice Awards for the second consecutive year.
Case Study With Metrics Included
- 52% of customers opted for upsell
- Average ticket increase of 18.5%
- 75% of orders were place via kiosks
- Burger Fi also notes that GRUBBRR kiosks have been critical to maintaining operating costs. “Kiosks make sense from a financial perspective in that they are less than the all-in-cost of a POS solution and do not require a cashier. The upsell on the check means that we’re seeing more revenue per customer and deflecting the labor to spend time on value-add customer service rather than just taking an order.”
In December 2021, BurgerFi launched a pilot program with GRUBBRR to test the effectiveness of self-ordering technology to decrease operating costs, minimize dependency on labor, increase revenue, and provide customers with a better overall experience. Throughout the pilot, the Samsung Kiosk powered by GRUBBRR showed significant lift in sales, with average ticket sizes increasing by 18.5% and 52% of customers opting into upsells. The Kiosk also absorbed up to 133 orders per day on average, accounting for 75% of total orders placed in the store and 78% of net sales.
Following the successful pilot, BurgerFi selected GRUBBRR as its exclusive self-ordering technology provider. The kiosks are currently being deployed across all 17 of BurgerFi’s corporate locations, while franchises will have the opportunity to opt-in, as well.
“From upselling menu items to digital processing, and the newfound ability to offer our entire menu in real-time, the operational and technological benefits of GRUBBRR kiosks are tremendous,” said Karl Goodhew, Chief Technology Officer at BurgerFi. “We look forward to our continued partnership and cannot wait to see what’s in store for us next.”
“Samsung’s Kiosk powered by GRUBBRR’s software solution with Samsung’s MagicInfo Cloud, provided an all-in-one solution for BurgerFi that delivered stronger business results and signaled a best practice when it comes to the future of QSR dining trends,” said Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “The pilot program was pivotal to BurgerFi’s decision to standardize Samsung’s kiosk solution so that they could deliver a seamless customer experience, eliminate ordering errors, and allow for easy integration of loyalty programs and discount codes.”
“BurgerFi is a known innovator when it comes to implementing digital technologies,” said Sam Zietz, CEO of GRUBBRR. “By automating tedious or routine tasks, restaurants such as BurgerFi, are able to run their operations more efficiently with less labor, thereby saving on labor costs while maintaining a great customer experience.”
To learn more about how GRUBBRR’s solutions work in BurgerFi, you can read the BurgerFi Case Study at www.grubbrr.com.
Headquartered in Boca Raton, Florida, GRUBBRR is the leader in self-ordering technologies that are revolutionizing the way commerce is transacted. GRUBBRR’s award-winning ecosystem, which includes kiosks, smart lockers, kitchen display systems, order progress boards, digital menu signage, mobile ordering, POS, online ordering, and more, are proven to help businesses maximize revenue, decrease labor costs, and improve the consumer experience. With solutions that are adaptable and beneficial to a multitude of businesses, GRUBBRR powers both enterprise-level and small and medium businesses across verticals such as quick-service restaurants, fast casual restaurants, stadiums, movie theatres, casinos, micro-markets, retail, and more. To learn more about GRUBBRR and its products, visit https://grubbrr.com/ or connect with us on LinkedIn, Facebook, Instagram, Twitter and TikTok.
About BurgerFi International (Nasdaq: BFI, BFIIW)
Established in 2011, BurgerFi is a leading multi-brand restaurant company that develops, markets, and acquires fast-casual and premium-casual dining restaurant concepts around the world, including corporate-owned stores and franchises. BurgerFi is among the nation’s fastest-growing better burger concepts with 124 BurgerFi restaurants (97 franchised and 27 corporate-owned). As of March 31, 2022, BurgerFi is the owner and franchisor of the two following brands with a combined 185 locations.
BurgerFi is chef-founded and committed to serving fresh, all-natural and quality food at all locations, online and via first-party and third-party deliveries. BurgerFi uses 100% American Angus Beef with no steroids, antibiotics, growth hormones, chemicals or additives. BurgerFi’s menu also includes high quality wagyu beef, antibiotic and cage-free chicken offerings, fresh, hand-cut sides, and custard shakes and concretes. BurgerFi was named “Best Fast Casual Restaurant” in USA Today’s 10Best 2022 Readers Choice Awards for the second consecutive year, QSR Magazine’s Breakout Brand of 2020, Fast Casual’s 2021 #1 Brand of the Year and included in Inc. Magazine’s Fastest Growing Private Companies List. In 2021, Consumer Report’s Chain Reaction Report praised BurgerFi for serving “no antibiotic beef” across all its restaurants, and Consumer Reports awarded BurgerFi an “A-Grade Angus Beef” rating for the third consecutive year. In May 2022, BurgerFi ranked #1 in Eat This, Not That!’s list of top fast-casual chains that use high-quality beef products. To learn more about BurgerFi or to find a full list of locations, please visit www.burgerfi.com. Download the BurgerFi App on iOS or Android devices for rewards and ‘Like’ or follow @BurgerFi on Instagram, Facebook and Twitter.
BurgerFi® is a Registered Trademark of BurgerFi IP, LLC, a wholly-owned subsidiary of BurgerFi.
- PRweb release – standard corporate message
- Sixteen Nine (All Digital Signage it says) — The units reduce labor demands and one to one contacts (health safety), but they also do the boring but valuable stuff like reliably try to upsell during the order process. With more than 50% responding to upsells, it’s significant.
- Smart Lockers – GRUBBRR(Opens in a new browser tab)
- Grubbrr Self-Order Kiosks(Opens in a new browser tab)
March 2023 Update
The Restaurant Spaces people did a nice video of Karl
In late 2021, BurgerFi began installing self-service kiosks in its restaurants. Today, 80 percent of its corporate-owned locations are fitted out with the new technology, and the process of introducing it to the fast-casual chain’s franchisees has begun. Having previously implemented self-checkout technology at Macy’s, Chief Technology Officer, Karl Goodhew, will shed light on the journey so far at BurgerFi, as well as dealing with the biggest barrier to kiosk adoption… overcoming stigma and getting buy-in from all stakeholders. Recorded at RestaurantSpaces Fall 2022 in Santa Barbara, CA.