Spokane Transit Authority launches Real-Time On-Bus Displays

By | August 28, 2023
transit station digital signage nanonation

Spokane Transit Authority has launched a real-time on-bus display system in partnership with Nanonation, a leading provider of digital signage solutions. The real-time passenger information screens are unique in their use of live GPS position data to provide passengers with accurate information.  Unlike most transit systems, which use predicted timing, the custom solution that

transit station digital signage nanonation

Click for full size – transit station digital signage nanonation

Nanonation developed in conjunction with the STA uses live GPS positioning, giving passengers up to date information about bus arrival times at each stop via multiple digital signage displays throughout the bus. The system also displays announcements and promotional content, all managed by STA staff via Nanonation’s Commandpoint Content Management System (CMS).

The new system was launched this July on STA’s new City Line bus rapid transit line. The system will provide faster, more convenient transportation, improving the downtown experience without additional congestion. The 60-foot articulated buses utilize state-of-the-art battery-electric technology and are outfitted with Nanonation’s real-time passenger information displays to improve passenger amenities.

Nanonation’s project with STA is groundbreaking as the first of its kind in the country. Unlike the standard infotainment systems offered by other vendors in the industry, Nanonation’s approach is fully customized, not relying on out-of-the-box proprietary solutions.

The on-bus content is custom-tailored with a branded layout featuring a real-time map that uses GPS coordinates to determine where the bus is in relation to its route or next stop. The onboard templates can also be configured to include information regarding significant landmarks and tourist attractions riders may be interested in during their trip.

This new on-bus project expands the use of Nanonation’s transit signage for the STA, which already included transit schedule displays at the central transit station and outdoor digital information displays at 25 bus stops throughout the STA network. The digital signs at the bus stops now include updated departure information based on real-time bus statuses and the ability to automatically display when a stop is closed or a trip is canceled due to an emergency, construction, etc., making the entire information network easier to manage for STA personnel.

transit station digital signage nanonation

Click for full size – transit station digital signage nanonation

These systems are part of the STA’s investment in station improvements to lift the public’s experience and attract more riders. Providing accurate and helpful real-time information to help reduce rider anxiety and enhance their overall experience.

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Author: Staff Writer

Craig Keefner is the editor for Kiosk Industry (Self Service Kiosk Machine). Opinions and point of view here on kioskindustry is not necessarily the stance of the Kiosk Association or kma.global -- With over 40 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.