Subway Restaurants, facing one of the worst slumps in its history, is hoping to win back customers by losing its low-tech image.
Source: www.bloomberg.com
The chain has tested around 50 of the new kiosks which allow customers to enter the store and build their own sandwich more accurately. Wenkoff said that eventually, each location would have on average three kiosks. Subway’s mobile app is available in around 26,000 of its 27,000 U.S. locations. “Mobile devices are attached at the hip to pretty much all our customers these days,” Wenkoff said. “It’s all about convenience.”