Kiosks aren’t just for selling tickets or providing customers with another way to order a meal. They can personalize the guest experience too.
“Our take on it is that we’re all different,” Bite CPO Steven Truong has said. “Our recognition and learning algorithm allows us to give each guest a different experience — and cater to their personal needs.”
Bite is far from alone in its quest to capitalize on the demand for kiosks. Overall, the kiosk market is booming and is projected to reach $1 billion by 2021.
And, between 2013 and 2016, the size of the U.S. interactive kiosk industry market grew at an average of 10.36 percent from $533.37 million to $716.97 million, according to the PYMNTS Kiosk & Retail Report. Here are five segments for the kiosk market — and how they help businesses function more efficiently.
— Food self-service kiosks made up 16 percent of the percentage participation in relation to the total market. For instance, McDonald’s is on its way to making “wait time zero” a reality, with kiosks playing a big role. Early statistics have shown a 20 percent higher average ticket being placed at the self-service kiosk versus the counter. And Panera made news when it decided to start using touchscreen order kiosks to solve crippling bottlenecks in its stores. The bakery chain is rolling out the technology along with simplified kitchen displays. Subway, too, is hoping that new technology, including touchscreen kiosks, can save it from a three-year sales slump before it has to close more stores.
Hospitality Kiosks – What the Kiosk Can Do for Hotels and Restaurants was last modified: March 16th, 2018 by News Editor
At this time last year, we sat down with our colleagues to discuss what 2017 had on the horizon for retail and how that would translate to in-store merchandising programs and displays. Their thoughts were captured for our blog post ‘What’s In-Store for 2017.’ Were their predictions spot on? Let’s review…
Prediction #1: Retailers and brands are asking how they can shrink footprints within brick and mortar establishments and still focus on a targeted product mix for the consumer.
Valuable floor space in brick and mortar stores means displays have to adapt to the needs of retailers and possess a smaller footprint.
Red Robin is an example of a brand that implemented this plan while not forfeiting important marketing initiatives. The restaurant group’s branded gift card merchandiser offers gift cards, menus and brochures on an unobtrusive display that requires little restaurant real estate.
Prediction #2: In the New Year, retailers and consumers will be expecting more personalized experiences through today’s technology that will enable a truly personalized offering.
It’s no surprise that personalization is key to enriching a person’s interaction with a brand. After all, customizing an experience can help brands better meet a consumer’s needs. Nike’s Digital Retail Experience is an exceptional example of seamlessly blending the retail experience with a shopper’s desires.
PPG Pittsburgh Paint’s Voice of Color program also brings a level of activation to the buying process with its PPG Color Work Station. Featuring a 42-inch touch screen mounted between paint chip display panels, customers can visit the interactive unit to browse paint choices by color, style and personality as well as find coordinating palette inspiration, view color-tip videos and product information, and paint a virtual room.
Prediction #3: With an increasing number of millennials becoming primary household consumers, self-help retail will likely be expanding, making an effective point-of-purchase program essential for brick and mortar stores in 2017.
Imagine running into the grocery store for a few essentials and skipping the wait in line. Currently, Kroger is testing its ‘Scan, Bag, Go’ shopping experience to address this longstanding consumer pain point. Customers use electronic devices found on kiosks at the front of the store to scan items and bag them before paying electronically and heading home.
Prediction #4: The industrial internet of things will come into its own in 2017 because of the strategic benefits that IoT affords, such as cost efficiencies, convenience and consumer personalization experiences.
The internet of things buzz phrase has gained traction, with HubSpot’s marketing blog devoting an entire post on “why we should care – a lot.”
From smart refrigerators to in-home puppy cams, 2017 has seen people embrace the convenience of being connected at all times. But how does this continue to influence the POP industry?
As brands focus energy on ensuring their products create accessibility for customers, point-of-purchase manufacturers will be trusted to envision ways to highlight those features to intended audiences through in-store merchandising.
“We are the last three feet of marketing,” says Ron Bowers, Senior Vice President of Business Development at Frank Mayer and Associates, Inc. “It’s the point where consumers make the decision to purchase. And because smart home technology is still new and constantly evolving, it’s our responsibility to create awareness and educate customers through displays that showcase product benefits, convenience and more.”
As the internet of things flourishes, the POP industry will remain an essential component to brands looking to inform customers on how their products can make life simpler.
The overall consensus? We think we did pretty well anticipating what 2017 would bring. Did any big trends miss our radar? We’d love to hear your thoughts.
And of course, stay tuned for the ‘What’s in Store for 2018’ post next month!
2017 – What’s in-Store for Retail – Frank Mayer thought session was last modified: December 23rd, 2017 by News Editor