The consumer tablet market tends to be an Apple versus Android battle, but in the government sector it is Apple against Microsoft, according to new report.
Microsoft is seeking to challenge Apple’s iPad command of the nearly $100 million defense and government tablet market by customizing devices to meet specific needs. “Windows tablets have eaten into iPad’s market share by adapting to customer requirements,” says a study by the federal contracting data firm Govini.
Forget receipt surveys or email surveys, which only collect feedback well after the customer has left your store, and consider for a moment the advantages of capturing customer sentiment in the moment. Not only are customers more likely to remember the details of their experience, but you don’t have to rely on them to head home and plug in a survey URL.
Overall, the reasons to ditch receipt and email surveys and adopt kiosk surveys are plentiful. Kiosk surveys offer a more visually pleasing experience for the customer, and survey incentives like coupons or free gifts can be prominently promoted on the main screen.
It’s time to say goodbye to ugly web survey forms, and hello to beautiful iPad surveys. Your customers will thank you for it.
Editors note: This is excerpt from white paper series on Executing Tablet Deployments – Step 1 Deploying Tablets Step 1 — Establishing Project Goals The use of self-service kiosks continues to expand in nearly every part of our society. A March 2017 report issued by research firm Stratistics MRC predicted that the global kiosk market will reach $88.3 billion by 2022,… Read More »
FOR IMMEDIATE RELEASE Kiosk Group Taps 25-Year Industry Veteran Karla Guarino to Lead Sales & Marketing Team Responding to strong, accelerating market growth with fresh leadership, new products and long-range marketing and manufacturing strategies FREDERICK, Md., June 4, 2019 – Kiosk Group Inc. (KGI) has announced the appointment of Karla Guarino as Director, Sales & Marketing. Ms. Guarino’s assignment is… Read More »