Sunglass Hut

IDL Worldwide Designed Kiosks Targets Millennials | Virtual-Strategy Magazine

Sunglass Hut Partners with IDL Worldwide for its Millennial-Focused Retail Brand and Environment, Shaded. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.


Craig Keefner‘s insight:

the customer experience needed to be interactive, the team integrated built-in photo booths to allow for instantaneous photo taking and prints. Additionally, in order for the consumer to feel comfortable engaging within the space and merchandise, the brand needed to communicate authenticity.

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