Mega-grocer teams with Google Assistant for contextual commerce
The Kroger Co. is furthering its efforts in contextual commerce by adopting voice-assistant technology for ordering groceries online.
Customers can interact with their Kroger Grocery Pickup cart via an action in the Google Assistant voice app – which can be accessed through iOS, Android and Google Assistant devices, Kroger Technology announced on its LinkedIn page. Activating the service is as simple as saying “Hey, Google” into the device.
The service has launched so far in six Kroger-owned banners: Fred Meyer, Fry’s Food and Drug, QFC, King Soopers, City Market, and Ralphs. It will arrive at additional banners later this year and throughout 2019.