Kroger Launches Voice Assistant Ordering for Grocery Ecommerce

By | November 10, 2018

Kroger Speech

Mega-grocer teams with Google Assistant for contextual commerce

The Kroger Co. is furthering its efforts in contextual commerce by adopting voice-assistant technology for ordering groceries online.

Customers can interact with their Kroger Grocery Pickup cart via an action in the Google Assistant voice app – which can be accessed through iOS, Android and Google Assistant devices, Kroger Technology announced on its LinkedIn page. Activating the service is as simple as saying “Hey, Google” into the device.

The service has launched so far in six Kroger-owned banners: Fred Meyer, Fry’s Food and Drug, QFC, King Soopers, City Market, and Ralphs. It will arrive at additional banners later this year and throughout 2019.

Source: progressivegrocer.com

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Author: Kiosk Industry

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.