Military Tablet Wars: Windows Gaining on Apple

By | May 30, 2022

Last Updated on May 30, 2022 by Craig Allen Keefner

Lenovo Tablet

The consumer tablet market tends to be an Apple versus Android battle, but in the government sector it is Apple against Microsoft, according to new report. 

Microsoft is seeking to challenge Apple’s iPad command of the nearly $100 million defense and government tablet market by customizing devices to meet specific needs. “Windows tablets have eaten into iPad’s market share by adapting to customer requirements,” says a study by the federal contracting data firm Govini.

Source: www.nationaldefensemagazine.org

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk