Signal vs. Noise: The Digital Signage Trends Worth Investing In and the Ones That Aren’t
The paper argues that the digital signage industry is entering a long-term growth phase, with forecasts exceeding $52 billion by 2035, but warns that rapid innovation creates substantial “noise” around AI, immersive experiences, and smart environments. Neil Farr divides technologies into three broad categories: Strong Long-Term Trends ✅ Immersive LED environments ✅ Data-driven, contextual signage ✅ Connected space… Read More »