NRA 2023

Join the Kiosk Manfacturer Association

Support the Kiosk Association

Beginning in November 2015 we began accepting membership and sponsors thru end of 2016.

The mission of the group is to promote kiosks and related self-service technology along with best practices. We do this via success stories, kiosk case studies and news releases.

Multiple RFP services help us (and you) keep an eye on business. Our site manages 5000+ human visitors a month (28,000 if you like to use unique IPs) and our overall maximum audience is 1.5 million.

Sponsors receive a variety of benefits depending on the level of sponsorship including Advisory Board and formal membership on Committees.  Use the form below to contact us.  Our basic link membership is $750 for two year term (Premium Member).

Membership for Individuals is $60/year and for Deployers/Corporate it is free. Contact us for more details and see if you qualify.

More Information on Participating

Membership Options

Thanks for visiting and we are happy to help. It’s good to know you have some experience on your side and we probably have too much of that (40 years?).

Membership aka Participation

Been meaning to template this and here it is. Subject to change. Happy to do a call but bear in mind that can impact discounts. Read thru this and it should answer most of your questions.  We do evaluate your potential ROI and we do turn down members.

Some relevant guidelines on “joining” aka supporting.

  • There is the Kiosk Industry, which is the main media site. And there is also KMA Association.
  • Kiosk Industry is the marketing content engine hub
  • Retail Systems Automated, Thin Client Media Players and MiniPC, and Digital Signage.blog are main spokes
  • See https://industrygroup.org for a top-down breakout of all channels
  • KMA is focused on regulatory issues and education.
  • One-year and two-year options
  • There is no contract or monthly charge—one time.
  • Our advice is never sign contracts.
  • Credit cards get 3% fee due to VISA/MC via Paypal
  • ACH is free. Wire transfers are $50
  • Rates – and these are standard – generally 14 months
    • Solution Partners — $10,000 a year total spend
    • Gold — $5000 for one-year — gets everything
    • Silver — $2500 one-year — gets dropbox access to RFPs
    • Bronze — $1500 one-year — placement on Advisory Board and committees
    • Associate — $1000 two-year — what we call a “toe dipper”
  • Most starting lower end up escalating higher
  • The topmost focus is self-service
  • Main verticals are kiosks, payment and digital signage
  • Related covered verticals include lockers, POS, Smart City, Vending, Consulting, Media Players, Computers, Wireless, Printers, EV Charging and Devices in general used in self-service.
  • Traffic – 25K a month organic, 40+ domain authority and 12M requests a month.
  • Trade Shows are a big consideration for many
    • NRF, HIMSS, NRA, InfoComm, RetailNOW and IAAPA in the U.S.
    • Asia and Europe shows
    • Typically 10×20 with four different members doing demos ($2000 a member)
    • Virtual supporters (membership is not required) at $599
    • Virtual supporters (members) is $399
    • Virtual supporters get everything but demo space
    • Leads and contacts from each trade show varies from 150 to 5,000
    • Press and internet coverage is around 2M in audience each event
  • Links and Content
    • Kiosk Industry is the main content hub. With many spokes like DigitalSignage.blog
    • Retail Systems does automation, vending, robotics, AI and more. Automating self-service.
    • We are the most popular writer for AVIXA the huge AV group that runs InfoComm and ISE. I call them Big Brother. Three times the traffic.
    • We hire contract writers to help Craig.  Elliot Maras is our “beat reporter” for Vegas and Contributing Editor (mainly retailsystems, vending and automation)
  • Networking — need a contact here or there? Interested in emerging new options? Want to broadcast to industry?
  • LinkedIn Coverage — posting on 25 different groups with 4M users
  • RFPs and Requests
  •  Research
    • We buy reports from time to time and give to Gold supporters
  • General traffic
    • generally 2M a month in audience and 10+ million in requests (30 days)
    • SEO – top-ranked “kiosk” site for audience
    • Organic traffic is between 21K and 28K a month.
    • Elotouch is the only kiosk site with higher traffic.
  • Financial
    • My job is to spend the money wisely as a rule.
    • The advisory board gets a copy of my schedule C every year to see exactly how money was spent
    • Craig takes no salary; however, the group does cover internet/etc + cigars + steak dinner once a year in NYC.
  • Discounts
    • Being referred by a member gets a discount
    • The fee for company that does WiFi will be less than one that does kiosks for example.

That is the “one-page” breakout.

Here are Quick Points for Membership Participation

Revenue

  • Trade show leads and exposure from NRF, NRA, HIMSS, InfoComm, RetailNOW and IAAPA (typically 400
    per show but high of 5,000 with additional marketing)
  • Over 10,000 subscribers for newsletters gets news in front of restaurant and retail
    execs. You receive click data.
  • Over 1200 request for proposals in just the SLED space, contracts and budget
    releases
  • Kiosks and Digital Signage are the two main focus markets

Resources

  • Networking and Contacts (e.g.member wanted intro to Global Director at Tillster. Done.)
  • We acquire market research reports (retail $5500) and distribute to gold members
  • We are international so networking and resources from across the world
  • We also run an APAC subgroup for China and Taiwan

Brand Awareness

  • Regulatory and standards recognition and visibility via our U.S. Access Board
    relationship, UL, and HIPAA
  • Education and Certification Opportunities
  • Once a month press releases to PRnewswire and APnews (2.2M audience)
    Diversified Markets Intelligence
  • EV Charging stations, electronic lockers, retail robots, Thin Client, self-service
    automation are the satellite markets we cover
  • 800 keywords managed in Google for all of the above markets for visibility
  • Twenty five total websites utilized for SEO backlinks

Craig Keefner

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