Branding – The Power of Visual Branding presentation by Eric Balinski.
Source: selfserviceindustry.com
Key Points
- Brand images has instant meaning and cuts through a world of clutter
- The convergence of the physical environment with online and mobile is creating new arenas to engage and create customer experiences.
- Presence in the physical world is critical to the brand visibility, credibility, and reinforcing the customer’s experience with the brand.
- Physical environment are critical to building the brand and its value proposition, in addition to generating the customer relationship and sales.
- The physical environments provide information, human energy and touch points, which cannot be easily duplicated in the mobile or on-line worlds.