Branding – The Power of Visual Branding

By | August 26, 2014

Branding – The Power of Visual Branding presentation by Eric Balinski. 


Key Points

  • Brand images has instant meaning and cuts through a world of clutter
  • The convergence of the physical environment with online and mobile is creating new arenas to engage and create customer experiences.
  • Presence in the physical world is critical to the brand visibility, credibility, and reinforcing the customer’s experience with the brand.
  • Physical environment are critical to building the brand and its value proposition, in addition to generating the customer relationship and sales.
  • The physical environments provide information, human energy and touch points, which cannot be easily duplicated in the mobile or on-line worlds.
Author: Staff Writer

Craig Keefner is the editor for Kiosk Industry (Self Service Kiosk Machine). Opinions and point of view here on kioskindustry is not necessarily the stance of the Kiosk Association or -- With over 40 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.