Branding – The Power of Visual Branding

By | August 26, 2014

Branding – The Power of Visual Branding presentation by Eric Balinski. 


Key Points

  • Brand images has instant meaning and cuts through a world of clutter
  • The convergence of the physical environment with online and mobile is creating new arenas to engage and create customer experiences.
  • Presence in the physical world is critical to the brand visibility, credibility, and reinforcing the customer’s experience with the brand.
  • Physical environment are critical to building the brand and its value proposition, in addition to generating the customer relationship and sales.
  • The physical environments provide information, human energy and touch points, which cannot be easily duplicated in the mobile or on-line worlds.
Author: News Editor

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.