What’s more Natural than a Ticketing Kiosk?
July 19, 2016 – YORK, PA. The Field Museum in Chicago takes pride in being one of the world’s largest natural history museums in the world. Their diverse array of permanent exhibitions and quality educational programs attract over 2 million visitors annually.
The Field Museum is constantly looking for ways to enrich their guests’ journeys and engaging them through interactive ways to continuously improve the experience they receive. Field Museum had recently implemented a new ticketing system from Ticket Return, and they soon recognized that they could improve their customer’s experience by investing in self-service ticketing kiosks and digital signage.
Ticket Return wanted a new engaging kiosk. The kiosk had to provide guests easy and quick navigation through the product purchase process and allow them to view and select show times for various exhibits. The kiosks were also to power a secondary display screen to show advertisements and messages about upcoming events and exhibits to guests.
The ticketing kiosks were ‘thrown into the fire’ as they were made live during the week between Christmas and New Year’s, historically one of the museum’s busiest periods each year. During the first week of their release the kiosks worked flawlessly while handling roughly 20% of all sales. Having a single-source for support and one management interface to handle all aspects of their digital needs greatly reduces overall maintenance costs and long-term total cost of ownership.”
Field Museum personnel agree that ‘history was made’ during that first week of operation and beyond. The new kiosks have added to their guests’ journeys, offering an engaging and time-saving start to every new exploration of the museum’s story into life on Earth.