“Omnichannel” Retail Kiosk: Self-Service Creates Integrated Shopping Experience – The Lab

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Omnichannel Retail Kiosk

As consumers continue to gravitate toward using computers, tablets, and mobile devices to complete a retail transaction, it is more important than ever for retailers to develop an “omnichannel” shopping strategy that integrates the online and offline experiences – a combination of “bricks and clicks.”

Source: www.olea.com