FRANK MAYER AND ASSOCIATES, INC. NEW GOLD SPONSOR OF KIOSK MANUFACTURER ASSOCIATION
Frank Mayer and Associates, Inc. will experience added benefits as new Kiosk Manufacturer Association gold member.
GRAFTON, WI – A longstanding member of the Kiosk Manufacturer Association (KMA), Frank Mayer and Associates, Inc.recently upgraded to gold membership status. The new sponsorship level includes participation in a variety of industry trades shows such as the National Retail Federation 2020 as well as access to market research and RFPs that come in through the KMA website.
In addition, Frank Mayer and Associates, Inc.’s Technology Director Randy Amundson serves as chairperson for the KMA’s ADA and Accessibility Committee. Each year, the committee meets with the US Access Board in Washington, D.C., and in 2019, the group will present a preliminary outline of the Kiosk Industry Code of Practice which will combine all ADA regulations and technologies into one document. An exciting new addition to the document is a proposed framework for voice command.
Frank Mayer and Associates, Inc. is a leader in the development of in-store merchandising displays, interactive kiosks, and store fixtures for brands and retailers nationwide. The company helps retailers and brands utilize the latest display solutions and technologies to create engaging customer experiences. For more information on Frank Mayer and Associates, Inc., visit www.frankmayer.com.
CONTACT: Cheryl Lesniak, Integrated Marketing Manager Frank Mayer and Associates, Inc. 1975 Wisconsin Ave., Grafton, WI 53024 (262) 834-1489 | firstname.lastname@example.org
Gold Sponsor News – Frank Mayer and Associates, Inc. was last modified: August 25th, 2019 by News Editor
Beginning in the wee hours of the morning on November 23, millions of shoppers hit the stores to kick off the 2018 holiday shopping season—spending an estimated $23 billion dollars in the process. Now that the holiday season is officially here, many would say that we’re entering the “most wonderful time of the year”, however, it’s also the busiest time of the year, especially for those who work in or frequently visit retail stores.
Just how busy will retailers be this holiday season? According to a recent Forbes article, Black Friday sales were nearly 10% higher than last year. Similarly, if all remains constant, overall holiday shopping spend is also expected to be greater than last year, with 6% anticipated growth.
While increased sales and store traffic are certainly beneficial for retailers, they also bring about their own unique set of challenges every holiday season. With more traffic and larger amounts of inventory heading out the door, it’s crucial that retailers are able to continue to meet shoppers’ demand, provide excellent customer service, and enable shoppers to locate and purchase what they need in a timely manner. While well-trained employees certainly play a key role in meeting all of these challenges, retail kiosks of all kinds, from endless aisle, to self-checkout, customer loyalty, and smart lockers can help.
Endless Aisle Kiosks
As retailers’ online presence has grown, customers have come to expect instant access to a wide variety of product choices. While retailers have the ability to showcase all of their inventory online, it’s nearly impossible for them to hold all of their inventory in-stock across every store. Endless aisle kiosks offer the best of both worlds—customers can browse a store’s physical inventory while in-store, but also use the kiosk to explore additional colors, styles, sizes, and more through online store access. To make things even easier, if customers find an online item that they want, they are able to select and pay for that item directly from the kiosk—saving both the customer’s and store employee’s time.
While some shoppers prefer the traditional checkout experience, if given the chance, many opt for a more expedited self-checkout option. In fact, according to a 2018 survey, a whopping 66% of shoppers indicated that self-service technology was actually their preference. Similarly to the traditional checkout process, self-checkout kiosks can be designed to accept a variety of different payment options, incorporate any additional necessary components like RFID scanners, and can notify a store employee if a shopper needs help. Best of all, self-checkout kiosks allow shoppers to quickly scan, pay for, and bag their items without having to wait in long lines.
Customer Loyalty Kiosks
While some shoppers prefer to spread their purchases out across a variety of retailers, others opt to frequently return to a handful of specific stores. For those who find themselves visiting the same stores on a regular basis, or even those who only visit once in a while, shopper loyalty cards and programs are often enticing, as they can offer discounts, coupons, and rewards. Providing a designated kiosk on which shoppers can enroll in such programs increases the likelihood for enrollment and also expedites the check-out process, where customers would have previously been given instructions for enrollment by a cashier.
Smart Locker Kiosks
As consumers continue to lead busy lives, their time continues to be one of their most valuable assets. By default, this means that retailers who offer convenient solutions and shopping opportunities are typically viewed by shoppers in a positive light. Smart lockers offer a versatile solution that allows shoppers to place and pay for their order online ahead of time, and then pick it up at their convenience with either a numerical or QR code. While “Buy Online Pick-up In Store” (BOPIS) options are becoming more mainstream across the board, they aren’t all created equal. Most BOPIS options require that customers come into the store, and others even require an employee to retrieve the shopper’s order for them. Smart lockers, on the other hand, are both efficient and can be conveniently located. In fact, if positioned outside the store, smart lockers can even offer the option for shoppers to securely pick up their order before the store opens in the morning or long after they have closed for the night.
Despite increases in online purchases, consumers are still turning to brick and mortar stores to meet their holiday shopping needs—especially those who find ways to incorporate efficient, user-friendly technology into the shopper experience. As retailers’ focus on the overall shopper experience continues to grow in importance, the value of retail kiosks can also be expected to continue to rise.
It feels like just yesterday I was opening a fresh Word document to start writing a wrap-up for 2017, and here we are rounding out 2018.
With retail transforming at a rapid pace, it’s not terribly surprising that the year has flown by. The industry has witnessed some undeniably innovative changes – checkout-free convenience stores, an embrace of self-service kiosks in the quick service restaurant (QSR) and fast casual industries, and augmented reality playing a larger role in personalizing the customer experience. On the flipside, we’ve also bid farewell to some traditional retailers that sadly couldn’t keep stride with their more inventive competitors.
All in all, though, 2018 really shone a spotlight on the winners of the brick and mortar sector of retail – those willing to regroup, reinvent, and reestablish a presence in their various verticals.
I sat down with my Frank Mayer and Associates, Inc. colleagues to get their unique perspectives on the point-of-purchase and retail industries in 2018. My questions and their answers are below.
How would you sum up the last year in the point-of-purchase industry?
Mike Mayer, President MM: Still solid. Brick and mortar retail remains strong but will need to continue striving to provide a positive and exciting experience to attract customers. Then the retailers need to continue to change to keep them coming back.
David Anzia Senior Vice President of Sales DA: There appears to be more category-managed merchandising and displays. It’s about streamlining the shopper experience and removing competing graphics, colors, and messaging. I’m also seeing more measured, ROI-based models for all displays. Because brands tend to have a smaller inventory on the product shelves, ROI is tested even more in regard to how quickly the product sell-through takes place.
Cheryl Lesniak Integrated Marketing Manager CL: It’s been quite the shake-up in retail this past year. Those retailers who are willing to embrace technology to provide a customized consumer experience are proving why brick-and-mortar stores are still integral in the shopping experience.
Joe Holley Vice President of Business Development JH: OEMs and retailers have had a challenge this year. I’ve noticed in client meetings that many are trying to reinvent themselves to combat online ordering and home delivery as well as separate themselves from the rest of the competition. They’ve had to really examine brand equity issues with buying groups. How they shop and how quickly they want items has an impact.
Ryan Lepianka Creative Director RL: It appears the ‘pie’ is redistributing with less market share being used at major department store chains, and more warehouse outlets relying heavily on point-of-purchase to tell a product’s story in the absence of sales associates. In some retail stores, the level of style and experience in POP has increased, with brands at these outlets focusing their spending on portraying a ‘showroom’ appearance. After all, while customers may end up making their purchases online, a great display can still help purchasers make a brand decision as people feel better about purchasing something they have seen and touched under favorable circumstances and not just only viewed on their phones.
What changes or trends did you see emerge in 2018?
DA: A trend toward more category-managed displays as well as the use of more semi-permanent materials on permanent displays to reduce overall costs.
JH: I saw a lot of retailers take a step toward “pick up in store” capabilities. It seems to help them minimize some inventories and offers more products that don’t need SKUs out on the floor. It ends up being a win for the customers as well when they don’t need to pay for freight to the store.
CL: We’re seeing multiple e-commerce sites branch into the brick-and-mortar sector, but with nontraditional marketing and customer service plans.
RL: In 2018, I saw better looking, more dramatic, bigger, bolder, more innovative, higher-quality displays in focused retailers.
Was there anything that you thought would be big, but ended up being less impactful?
MM: With so much buzz around self-service kiosks, I expected greater implementation of order entry kiosks in the QSR sector. While slower than originally believed, I think 2019 will be the year we really notice them being executed in-store.
DA: Virtual reality still hasn’t quite caught on at retail. It’s a great solution for flagship locations or a small segment of a company’s overall store count, however, at this point, VR does not appear to be a technology-based resource that will help consumers make a buying decision at retail.
RL: I agree about virtual reality. Apparently, the overall cost and inconvenience (for example, dangling cords, obtrusive headsets, etc.) has been too much for the marketplace to overcome this year. More development is needed to bring this technology into the mass consciousness. I’m hopeful that phone processing power will one day reach a level to help this take off.
Any surprises from certain industries?
DA: The proliferation of self-checkout across a number of retail chains. The momentum will only continue to accelerate through 2019.
JH: Home delivery being offered from grocery stores. Not only can you pick up curbside at the story, but now they’ll deliver your order directly to your home. In fact, Kroger is testing driverless cars that pull up to your driveway and require a code to access your groceries. Even George Jetson didn’t have that benefit!
RL: Not a big surprise, but I continue to see more QSR kiosk examples in the field.
CL: The department store sectors have had to reinvent their traditional models to extend a more experiential shopping trip to customers. Testing products, tailoring services, makeup tutorials, dining experiences – these offerings are drawing the consumer in while the merchandise feels less “center stage.”
So where do our trusty experts see the point-of-purchase market heading for 2019? Keep an eye out for our first blog post of the new year where we predict what the industry has in store!
HP Inc. is offering a new portfolio of devices and services designed to enhance the in-store retail shopping experience. The HP Engage portfolio will also be available through its Device-as-a-Service (DaaS) offering. The HP Engage Go Convertible is a flexible solution with a docking design for seamless transitions between fixed and mobile operations. The HP Engage Go …
Interactive retail kiosks are the largest segment of deployed kiosks. Analysts estimate that retail kiosks comprise at least 30% of the entire self-service kiosk market. Locations include Department Stores, Grocery Stores, Big Box Specialty Retailers and Convenience Stores.
Retail kiosks provide convenient services to customers such as bridal and gift registry, non-stock product ordering, wayfinding directories, employment, product lookup, company information and targeted offers. These services increase consumer awareness and offer new channels for retailers to grow their business.
According to release — Diebold Nixdorf has installed more than 10,000 prior-generation kiosks for quick-service restaurants around the world, primarily taking customer orders and payments. The kiosks can also be used for other various applications, including theatre ticket and lottery sales, in-store navigation maps, and even self-checkout.
Diebold Nixdorf Interactive Retail Kiosk Solution Receives Red Dot Design Award was last modified: April 13th, 2018 by Kiosk Industry
The age of unattended retail has arrived apparently.
New story and report from PYMNTS.com in conjunction with USA Technologies.
According to research inside the Kiosk and Retail Report, a USA Technologies collaboration, the interactive kiosk industry market will be worth $1.073 billion. They note the industry has already experienced some impressive growth, with the U.S. market growing from $533.37 million in 2013 to $716.97 million in 2016.
That increase is due, at least in part, to a 42 percent increase in American imports of interactive kiosks that took place during the same timeframe. Electric vehicle-charging kiosks also powered growth in the space, as those kiosks saw the largest growth of any type from 2013 to 2016, with the number of kiosks in the field growing by 153 percent.
Other key takeaways from the Kiosk and Retail Report, a USA Technologies collaboration, include:
Food and beverage kiosks are the most common kind of kiosks in the U.S., accounting for a combined 35 percent of machines in the field as of 2016.
Clothing retail lags behind when it comes to kiosk deployment. The market shipped only 21,000 machines in 2016, the smallest of any of the 11 markets PYMNTS studied.
More growth in the vehicle-charging kiosk market is coming down the road. The space is projected to grow at a CAGR of 22.29 percent through 2019, the highest of the 11 markets studied.
About the Report
The new Kiosk and Retail Report, a USA Technologies collaboration, is designed to give readers a better understanding of how these emerging technologies are shaping the unattended retail market. It focuses on the ever-evolving world of unattended retail, including those selling items and services consumers never thought they could get without help from a human, and includes market analysis and a look at how new payment technologies are changing the shopping experience.