Wayfinding kiosks keep up with digitally-empowered consumers

By | June 26, 2014

Wayfinding kiosks have become more interactive and smartphone-friendly to meet the demands of consumers.

Source: www.kioskmarketplace.com

“We engaged a third-party research firm to study one of our larger wayfinding kiosk deployments,” said Zeephat. “We were surprised to find that 78 percent of customers with a smartphone would rather use the kiosk than their smartphone for navigation, if given the choice.”

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global