Wayfinding kiosks keep up with digitally-empowered consumers

By | June 26, 2014

Wayfinding kiosks have become more interactive and smartphone-friendly to meet the demands of consumers.

Source: www.kioskmarketplace.com

“We engaged a third-party research firm to study one of our larger wayfinding kiosk deployments,” said Zeephat. “We were surprised to find that 78 percent of customers with a smartphone would rather use the kiosk than their smartphone for navigation, if given the choice.”

Author: Staff Writer

With over 40 years in the industry, Craig is considered to be one of the top experts in the field. Kiosk projects include Verizon Bill Pay kiosk and thousands of others. Craig was co-founder of kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global -- Currently he manages The Industry Group