Wayfinding kiosks keep up with digitally-empowered consumers

Wayfinding kiosks have become more interactive and smartphone-friendly to meet the demands of consumers.

Source: www.kioskmarketplace.com

“We engaged a third-party research firm to study one of our larger wayfinding kiosk deployments,” said Zeephat. “We were surprised to find that 78 percent of customers with a smartphone would rather use the kiosk than their smartphone for navigation, if given the choice.”