The model is changing irrevocably, driven by the growing threat of online retailers like Amazon.comwho are forcing retailers to provide better service in stores, worker advocacy groups lobbying for change, and public sentiment from adverse publicity. And so we have come to 2015: the Year of the Retail Store Employee.
Source: www.rsrresearch.com
The role of the employee in retail store contrasted with endless information, recommendations but “just out of reach” online consuming.