Self-Order Kiosks McDonalds

Self-Order Kiosks – Forbes Article Having A Moment

From Forbes article Self-Order Kiosks Are Finally Having A Moment In The Fast Food Space  July 30, 2019

Self-Order Kiosks McDonalds in Forbes

Excerpt:

In 2010, I wrote an article titled “Quick-service restaurant kiosks: What’s taking so long?

The gist was that although major players like Subway, McDonald’s, Burger King and Arby’s started experimenting with kiosks in 2006, we had yet to see mass adoption in the restaurant space, despite kiosks’ rapid deployments in airports, grocery stores and casinos.

In technology terms, it has since been a lifetime. However, kiosks finally seem to be having their moment in the quick-service space.

Self-Order Kiosk Research

New research from Tillster shows that 25% of restaurant customers have used a self-ordering kiosk at a restaurant within the past three months—up 7% year-over-year. Further, more than 65% of customers said they would visit a restaurant more often if self-service kiosks were offered, and 30% of customers prefer to order from a kiosk versus a cashier if the lines were of equal length.

I have covered the restaurant industry since 2010 when I was named editor of QSRweb. I later added fast casual and pizza beats to my portfolio as editorial director of foodservice media. This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation.


Other notes

  • Preference for self-order seems to have swung positive over last 12 months (MSN poll quoted)
  • Younger customers contributing
  • Amazon trained us
  • Subway is big example nowadays
  • Wendy’s covers 2/3rds of locations. Thinks it has a return.
  • KFC to do 5000 by 2020
  • Taco Bell doing entire chain
  • Self-service market research by Tillster says 30.8 billion

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