The scene: Disney and its spouse (also Disney) have just finished a hard evening’s grocery shopping. Cart piled high with all the things a growing-but-massive entertainment conglomerate needs, the pair stop at the store’s exit, right next to a distinctive bright red kiosk. Disney turns to its partner:“Honey, should we pick up a Redbox lawsuit tonight?” “Oh, yeah, that sounds like fun!”
Redbox has been reselling Disney codes not intended for resale. What were they thinking?