How one high-tech McDonald’s is evolving an icon

By | January 15, 2018
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Last Updated on November 29, 2025 by Craig Allen Keefner

high-tech McDonald’s

Episode 36 of Retail Gets Real: McDonald’s franchise owner Carlos Mateos Jr. on careers at McDonald’s.

Source: nrf.com

Soon after renovating his father’s first restaurant, Mateos implemented technology like a mobile app and self-service kiosks, along with more service and product offerings like a bakery and table service. With automation prompting new aspects of the business, there is a greater need for the human element. “Come spend a day with me,” Mateos says to those who think robots might replace jobs.

Author: Craig Allen Keefner

With over 40 years in the industry, Craig is considered to be one of the top experts in the field. Kiosk projects include Verizon Bill Pay kiosk and thousands of others. Craig was co-founder of kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global -- Currently he manages The Industry Group