This is the Problem with McDonald’s New Self-Service Kiosk

By | August 27, 2015

It’s useless to 70% of restaurant visitors.

Source: fortune.com

McDonalds doesn’t have much of a history of innovation, but it did for stunts. so he might be right. and there are many locations where the drive thru traffic is nil.

And maybe that is the point.  70% of your revenue comes from drive thru. Can you increase that, or is the opportunity to increase the in-store sales?  Maybe you make it easier to get food insider (via kiosk terminals).

Writer achieved their aim though and got me to click on it. Probably that was the intended outcome the entire time.

Author: Staff Writer

Craig Keefner is the editor and author for most Kiosk Association and kiosk industry. With over 25 years in the kiosk industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.