Zivelo Whitepaper: Transforming Retail with Kiosk & Self-Service Technology

By | July 18, 2026
whitepaper retail zivelo

Last Updated on July 18, 2026 by Craig Allen Keefner

What is the current inflection point in physical retail experiences?

2019 may very well be marked as a turning point. For the first time in five years same-store sales are stable (versus declining), break-out e-commerce brands continue solidify their positions of growth by opening physical stores, and as retailers turn to their previously under-capitalized fleet of stores (after-all, they were investing in the big growth of ecommerce when 90%+ of their sales still happen in stores).

whitepaper retail zivelo thesis

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Success stories like Target, which invested $7BN in 2017 into capital improvements, are encouraging other retailers like Ulta, Home Depot, and more to follow suit. (For any haters/mathematicians, while the absolute square footage of retail closures is still closing at a notable pace because of big brands like Bon Ton, Toys”R”Us, and others shuttering their doors – it’s the continued results of a consumer flight to quality).

So, now that it’s come to it, what do you do? How do you revamp your stores? Many times when we sit down with retail executive teams considering building out the future of their store fleets, the words on the board begin to look like a TechCrunch word cloud. “AR! VR! Chatbots! A.I.! Drones!”

Seriously.

But the reality should be, well, different. When considering deploying retail technology your team’s decisions should center around one singular ideology: human interactions have to come first, and technology should come second. And that technology, by the way, should beautifully integrate into authentic store experiences. Consumer expectations are still out-pacing a lot of the retail experience of today.

The retail market itself is on the cusp of massive change as it sprints to meet these demands. In this white paper, discover ways to thoughtfully execute retail-technology solutions that enable experiences that delight customers, empower associates, provide unprecedented analytics, and measurable sales growth.

To download the full whitepaper click here.

Or you can download here:

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    Frequently Asked Questions

    1 What market insights does the whitepaper offer regarding the current state of retail and kiosk adoption?

    The whitepaper highlights an inflection point in physical retail experiences, noting stable same-store sales and the trend of e-commerce brands opening physical stores. It discusses how retailers are investing in capital improvements to adapt to consumer demands. The paper aims to provide insights into executing retail-technology solutions for measurable sales growth and unprecedented analytics.

    2 How does the whitepaper guide retailers in revamping their physical store experiences with technology?

    The whitepaper advises that decisions for store revamping should prioritize human interactions, with technology beautifully integrating into authentic store experiences. It helps retailers thoughtfully execute solutions that delight customers, empower associates, and provide valuable analytics. The goal is to drive measurable sales growth through strategic technology deployment.

    3 Does the whitepaper address the measurable impact or ROI of retail technology solutions?

    Yes, the whitepaper focuses on how to execute retail-technology solutions that provide unprecedented analytics and measurable sales growth. It encourages retailers to consider capital improvements that lead to positive outcomes, citing examples of significant investments by major retailers like Target to improve their store fleets.

    Author: Craig Allen Keefner

    Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk