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Whitepaper Retail Zivelo

Preface – We’re at an inflection point in physical retail experiences:

2019 may very well be marked as a turning point. For the first time in five years same-store sales are stable (versus declining), break-out e-commerce brands continue solidify their positions of growth by opening physical stores, and as retailers turn to their previously under-capitalized fleet of stores (after-all, they were investing in the big growth of ecommerce when 90%+ of their sales still happen in stores).

whitepaper retail zivelo thesis
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Success stories like Target, which invested $7BN in 2017 into capital improvements, are encouraging other retailers like Ulta, Home Depot, and more to follow suit. (For any haters/mathematicians, while the absolute square footage of retail closures is still closing at a notable pace because of big brands like Bon Ton, Toys”R”Us, and others shuttering their doors – it’s the continued results of a consumer flight to quality).

So, now that it’s come to it, what do you do? How do you revamp your stores? Many times when we sit down with retail executive teams considering building out the future of their store fleets, the words on the board begin to look like a TechCrunch word cloud. “AR! VR! Chatbots! A.I.! Drones!”

Seriously.

But the reality should be, well, different. When considering deploying retail technology your team’s decisions should center around one singular ideology: human interactions have to come first, and technology should come second. And that technology, by the way, should beautifully integrate into authentic store experiences. Consumer expectations are still out-pacing a lot of the retail experience of today.

The retail market itself is on the cusp of massive change as it sprints to meet these demands. In this white paper, discover ways to thoughtfully execute retail-technology solutions that enable experiences that delight customers, empower associates, provide unprecedented analytics, and measurable sales growth.

To download the full whitepaper click here.

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Whitepaper – Determining ROI for Merchandising Displays and Interactive Kiosks

Introduction

Kiosk Frank MayerA recent article from The Business Journals sums up a common retail challenge best when it states, “Successful new product launches are not to be taken for granted.”

There’s supporting research behind that declaration. A 2013 white paper published in the Journal of Product Innovation & Management cites a study done by the Product Development & Management Association (PDMA) that reveals the new product failure rate across various industries averages 41 percent.
With so much at stake to ensure a product not only reaches consumers but delivers the revenue goals to keep it viable, it’s no wonder calculating return on investment (ROI) on the merchandising displays and kiosks that market these goods is a necessary, though sometimes difficult, endeavor.

Not only must marketing and merchandising teams keep in mind the different measurement standards on which to base the definition of successful merchandising, but they must also determine what hard factors play a role in estimating budgets for these display campaigns.

To simplify the process, a basic Return on Merchandising Investment (ROMI) calculator can benefit decision makers who want to feel confident their display and kiosk projects will offer the best value for the dollars spent. Read on to learn about outlining measurement standards and how to use our simple ROMI formula to help estimate cost and revenue baselines.

Defining Measurement Standards

When strategizing a point-of-purchase project, companies will first need to establish what factors will define if their program is successful. There are numerous options that can be measured, some more relevant for different types of point-of- purchase displays.

Dollars spent on a project versus sales dollars after implementing merchandising campaign

This measurement approach is common for companies producing traditional merchandising displays as it delivers quantitative results due to actual measurable revenue. A good example is Company A who manufactures portable speakers. Using this measurement practice, Company A judges their new speaker merchandising program by comparing the cost to produce the displays against the speaker merchandise revenue brought in after displays were deployed. Did the margin between the cost and revenue meet the company’s goals? (Hint: our handy calculator at the end of this paper can help you compute different variables to ensure your own program is successful).

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Determining ROI for Merchandising Displays and Interactive Kiosks – LO

For more whitepapers by Frank Mayer and Associates, Inc. be sure and visit their whitepaper section on their website.

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Whitepaper – Debunking Common Myths About Digital Kiosks & Signage

Whitepaper – Debunking Common Myths About Digital Kiosks & Signage

kiosks and digital signageInteractive digital signage and kiosks are being adopted across numerous industries at an impressive rate. Despite the industry’s incredible growth rate, some companies and end-users still express skepticism toward the technology—much of which is largely attributable to misinformation and misconceptions. Some of these misconceptions harp on the ideas that kiosks take away jobs, they’re difficult to use, too
expensive, or irrelevant to a specific business or industry.

“They’re Taking Jobs Away”
.
One of the most frequent concerns regarding any sort of technology designed to make a business run more efficiently is job security. People are often under the impression that digital kiosks eliminate the need for a
business to retain the same number of employees, however, the contrary is often true. After launching a digital kiosk, most businesses actually keep the exact same number of employees on their payroll as they had prior to implementing the technology. Rather than eliminating the need for employees, digital kiosks free
up employees’ time and obligations, allowing them to invest more of their time in customer service. For instance, instead of operating a cash register, the
employees who once held that responsibility are now available to help customers navigate the retail
space, answer any questions they may have, and make their shopping experience more enjoyable. When
employees are able to have a more customer service-focused role, customers are able to get the help
they desire and are, as a result, more satisfied.

You can download the full whitepaper below.

Debunking Common Myths About Digital Kiosks and Signage_White Paper

Whitepaper – The Present-Day Kiosk and Its Benefit to Today’s Consumer

The Present-Day Kiosk and Its Benefit to Today’s Consumer

frank mayer whitepaperKiosks are an effective tool in branding efforts targeting the modern connected consumer. Offering customers everything from convenience to personalization, kiosks maximize the patron’s experience while delivering steady opportunities for a brand or retailer’s return on investment.

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More News From Frank Mayer

Executing a Successful Tablet Deployment Step 2 Whitepaper

Determining Your Budget

Once you’ve defined the goals for your kiosk project, the second step is determining your budget. A kiosk deployment project is just like all major projects—there’s lots of areas to consider and even then, expenses can show up when least expected. Let’s talk about how you can avoid any budget surprises.  Excerpts below. Read the full whitepaper.

HARDWARE

The type of hardware you’ll need largely depends on your goals. Having a clearly defined vision of what you want to accomplish with your kiosk deployment will help to ensure you make the right hardware choices.

LEASING

A great way to cover up front hardware costs is a leasing option with a negotiable monthly fee. The upside is that you can preserve your cash and credit line while your deployment gets up and running. In addition, lease payments may be deductible as an operating expense on tax returns as opposed to the depreciation and interest deductions that occur with financed equipment.

APP DEVELOPMENT

Of course, a successful deployment needs a custom, interactive app for quality customer service. Hiring a competent app developer with direct experience in your field is highly recommended. Once you have an app candidate, conduct at least one field test with extensive testing to ensure everything works as planned. One glitch could bring down an entire deployment!

DEPLOYMENT COSTS

Deployment and infrastructure need to be carefully considered at the pilot phase. Do you need to conduct on-site surveys at each location to ensure power outlet are accessible along with good wi-fi access? If you’re deploying more than one tablet, you should consider your network infrastructure requirements.

MAINTENANCE AND SERVICE COSTS

Let’s fast-forward past your successful deployment and talk about maintaining your tablet kiosks. To ensure continuous operation, you’ll need a way to monitor the kiosks plus be notified of any problems. There are several remote monitoring solutions on the market, some allow for remote troubleshooting, so if you’re is lucky, many problems can be fixed from your office.

Lilitab-Step-2-Determining-Your-Budget by Lilitab