Preface – We’re at an inflection point in physical retail experiences: 2019 may very well be marked as a turning point. For the first time in five years same-store sales are stable (versus declining), break-out e-commerce brands continue solidify their positions of growth by opening physical stores, and as retailers turn to their previously under-capitalized fleet of stores (after-all, they were investing in… Read More »
Introduction A recent article from The Business Journals sums up a common retail challenge best when it states, “Successful new product launches are not to be taken for granted.” There’s supporting research behind that declaration. A 2013 white paper published in the Journal of Product Innovation & Management cites a study done by the Product Development & Management… Read More »
Whitepaper – Debunking Common Myths About Digital Kiosks & Signage Interactive digital signage and kiosks are being adopted across numerous industries at an impressive rate. Despite the industry’s incredible growth rate, some companies and end-users still express skepticism toward the technology—much of which is largely attributable to misinformation and misconceptions. Some of these misconceptions harp on the ideas that kiosks take away jobs,… Read More »
The Present-Day Kiosk and Its Benefit to Today’s Consumer Kiosks are an effective tool in branding efforts targeting the modern connected consumer. Offering customers everything from convenience to personalization, kiosks maximize the patron’s experience while delivering steady opportunities for a brand or retailer’s return on investment. Download More News From Frank Mayer
Determining Your Budget Once you’ve defined the goals for your kiosk project, the second step is determining your budget. A kiosk deployment project is just like all major projects—there’s lots of areas to consider and even then, expenses can show up when least expected. Let’s talk about how you can avoid any budget surprises. Excerpts below. Read the… Read More »