Delivery, kiosks and other digital efforts are taking more prominent roles at Yum! Brands, moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. Yum operates the Pizza Hut, Taco Bell and KFC chains, and the company’s fourth-quarter results, released Thursday (Feb. 7), provided details about where those […]
Kiosks, too, are another area of innovation targeted by Yum in 2019. By 2020, Gibbs said, “our goal is to have 5,000 restaurants with kiosks.”
Indeed, according to that PYMNTS research, “larger chains are more likely than smaller ones to have in-store kiosks, and they’re also more likely to offer their own mobile apps.” That said, only 3 percent of QSR managers said that self-service kiosks stand as the most common method for placing orders.
Loyalty, too, is another feature that QSR customers want more of, with nearly 80 percent of them saying such programs are important to the future of success of QSRs. That compared with about 48 percent of QSR managers who said the same. Yum, according to its Q4 conference call, seems to be increasingly tilting toward those customer perceptions.