Elliot Maras Profile

By | May 25, 2026
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Last Updated on June 2, 2026 by Craig Allen Keefner

Elliot Maras — Self-Service Technology Journalist, Industry Analyst and Event Moderator

Elliot Maras is one of the leading journalists and analysts covering self-service technology, unattended retail, kiosk systems, restaurant automation, vending technology, and retail automation. With more than 30 years of reporting experience, he provides market intelligence, conference coverage, executive thought leadership, and strategic communications services for technology suppliers, operators, and industry associations.

Elliot Maras

Elliot Maras

“Technology should simplify the customer experience while creating measurable business value for operators.” — Elliot Maras

Technology Industry Communications Services

“I help self-service technology companies turn industry complexity into clear messaging, credible content, and stronger market visibility.”

Services:

  • Conference coverage: Pre-show briefings, on-site reporting, exhibitor interviews, and post-show analysis to position your company at the center of industry conversations.
  • Thought leadership and executive content: Bylined articles, white papers, LinkedIn posts and ghostwritten pieces that build authority with buyers and partners.
  • Industry event program development and session moderation: Session design, speaker coordination, and panel moderation for trade shows and industry events.
  • Market insight and positioning support: Industry data, trend analysis, and messaging guidance tailored to unattended retail, foodservice technology and kiosk deployments.

Trade show growth programs (via Kiosk Manufacturer Association):

  • Group exhibit programs: Coordinated exhibit participation that reduces individual exhibitor costs while increasing visibility and traffic.
  • Attendee intelligence surveys: Pre-show and post-show email surveys identifying attendee priorities, buying intent and solution interest areas.
  • Exhibitor targeting insights: Data-driven guidance on who is attending the show and how to align messaging with buyer demand.

Specialized offerings:

  • Public RFP tracking: Access to active, publicly listed RFPs for self-service and kiosk deployments to support lead targeting and pipeline development.
  • Self-service standards compliance guidance: Practical checklists aligned with ADA, EAA, and real-world enforcement standards.

Industry affiliations:

Consumer Electronics Association; National Automatic Merchandising Association; National Retail Federation; National Restaurant Association; National Association of Convenience Stores; Retail Solutions Providers Association; Kiosk Manufacturer Association; American Gaming Association; International Gaming Institute; Amusement and Music Operators Association; International Association of Amusement Parks and Attractions; Healthcare Information and Management Systems Society; Audiovisual and Integrated Experience Association; National ATM Council; International Carwash Association.

About Elliot Maras:

Elliot Maras is a leading authority in self-service, unattended retail, and commercial foodservice technologies, with more than 30 years of investigative journalism and field reporting experience.

He currently serves as managing editor of kioskindustry.org and retailsystems.org, and previously held senior editorial roles with Kiosk Marketplace, Vending Times, Automatic Merchandiser and VendingMarketWatch.com. He is also a former co-founder of Vending Technology News (now called VendingConnection Industry Digest) and a longtime program organizer and moderator for the Self-Service Innovation Summit (now called the Automated Retail & Kiosk Innovation Show).

Core expertise includes unattended retail networks, transactional foodservice systems, edge AI applications and global accessibility compliance (ADA/EAA).

Frequently Asked Questions About Elliot Maras

Who is Elliot Maras?

Elliot Maras is a veteran technology journalist specializing in self-service technology, unattended retail, commercial foodservice systems, kiosks, and retail automation.

What industries does Elliot Maras cover?

His reporting covers kiosks, vending, unattended retail, convenience services, restaurant technology, healthcare self-service systems, digital payments, and accessibility compliance.

Has Elliot Maras worked with Kiosk Marketplace?

Yes. Elliot served in senior editorial roles at Kiosk Marketplace and has been a leading voice in the self-service technology industry for decades.

Does Elliot Maras moderate industry events?

Yes. He has organized sessions, moderated panels, and provided conference coverage for major industry events focused on kiosks, retail automation, foodservice technology, and unattended retail.

What is Elliot Maras known for?

He is known for independent reporting, industry analysis, trend forecasting, and thought leadership in self-service technology and unattended retail markets.

How long has Elliot Maras covered self-service technology?

Elliot Maras has covered kiosks, unattended retail, vending, restaurant technology, and self-service systems for more than three decades.

More Resources

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Selected Articles by Elliot Maras

Why Industry Leaders Follow Elliot Maras

For more than three decades, Elliot Maras has reported on the technologies shaping self-service commerce, including kiosks, unattended retail, digital payments, restaurant automation, vending, and accessibility compliance. His reporting combines field interviews, trade show coverage, vendor analysis, and operator perspectives to help technology buyers make informed decisions.

Topics Covered

Publications and Editorial Leadership

  • Managing Editor – Kiosk Industry
  • Managing Editor – Retail Systems
  • Former Editor – Kiosk Marketplace
  • Former Editor – Vending Times
  • Former Editor – Automatic Merchandiser
  • Contributor – VendingMarketWatch
  • Co-Founder – Vending Technology News
Author: Craig Allen Keefner

With over 40 years in the industry, Craig is considered to be one of the top experts in the field. Kiosk projects include Verizon Bill Pay kiosk and thousands of others. Craig was co-founder of kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global -- Currently he manages The Industry Group