Automotive Kiosks – Self-Service Technology in the Auto Industry
I was maybe 15 or 16 when I went with my dad to buy the next family car.
It was the late 90s, so the purchasing experience was done in that traditional way of which we’ve grown nostalgic. I remember a collection of thick, glossy pamphlets from each car brand accumulating on our kitchen table, and I’d flip through pages of different models, reading about the various features each offered. When my father had finally narrowed down his “Favorites” list, we set aside a Saturday to visit the dealerships.
Each appointment involved poking around the car, listening to the sales person’s pitch, and taking a test drive. When a winner was finally chosen, we sat down to do that usual song and dance to secure the best price.
Fast forward to 2018. Think of the most recent time you bought a car. Did you refer to those glossy brochures or did you go straight to the Internet to visit the brand’s homepage and find your nearby dealer location?
Did you read reviews, view photos, and look up the fairest pricing?
The car buying method has changed immensely, with digital sales tools creating an omnichannel experience that helps prospective clients come to a dealership armed with more insight than what was typically found in the catalogs.
But how can car brands capitalize on the modern-day consumer’s demand for convenience and immediate information while also benefitting their bottom line?
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