Although still in their relative infancy, augmented reality and virtual reality technologies promise to greatly expand the types of screen-based applications in the marketplace. By Richard Slawsky contributor A new dimension is about to be added to the world of customer-facing screens. Retailers and other businesses are working to incorporate augmented reality and virtual reality to change the… Read More »
Virtual reality is catching on in China. Just ask Zhang Yimou, the man who choreographed the opening ceremony of the 2008 Beijing Olympics.
Movie director is converting his movies to VR so fans can immerse in theme park.
Earlier this week, Amazon announced that it has opened virtual reality kiosks in 10 shopping malls to promote its upcoming Prime Day shopping event. Now you can see the Amazon VR experience for yourself. Prepare to be impressed: It’s significantly more elaborate than expected, and shows how a top re…
Rather than taking the obvious retail angle and depositing you in a computer-generated facsimile of a brick-and-mortar space, Amazon instead transports the shopper into a city filled with Prime Day products — beginning with the fun of a hot air balloon ride. Viewed through an Oculus Rift with full head tracking, the ride lets the shopper briefly see some of the brands and promotions Amazon is featuring before landing in a serene park.