Pizza Pie bakes up ROI with loyalty kiosks

By | August 26, 2016

Pizza Kiosks

Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.

Source: www.fastcasual.com

During the campaign, out of the 16,000 loyalty points accumulated, customers redeemed 12,000 of those points.

This year has also proved promising for the restaurant, as monthly kiosk usage has increased by 8 percent and mobile coupon usage is at 77 percent, Jordan said.

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global