Pizza Pie bakes up ROI with loyalty kiosks

By | April 7, 2025

Last Updated on April 7, 2025 by Craig Allen Keefner

Pizza Kiosks

Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.

Source: www.fastcasual.com

During the campaign, out of the 16,000 loyalty points accumulated, customers redeemed 12,000 of those points.

This year has also proved promising for the restaurant, as monthly kiosk usage has increased by 8 percent and mobile coupon usage is at 77 percent, Jordan said.

Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk