Pizza Pie bakes up ROI with loyalty kiosks
Kiosks in the restaurant sphere are a big hit due to their ability to draw in customers. One pizza franchise saw firsthand how effective a kiosk campaign can be when it helped drive a ROI of more than 2,000 percent.
During the campaign, out of the 16,000 loyalty points accumulated, customers redeemed 12,000 of those points.
This year has also proved promising for the restaurant, as monthly kiosk usage has increased by 8 percent and mobile coupon usage is at 77 percent, Jordan said.