A good idea for retailers and a good idea for customers. Providing self-service option is rapidly becoming not an option.
New writeup by Olea on rationale and ROI for Retail Kiosks. Some of the advantages discussed include:
- Virtual sales assistance for customers
- Expanding the footprint of the retailer
- Reducing labor costs
- Redeploy staff to increasing revenues
- Eliminate standing in line (line busting)
Good examples of kiosks like this are the ones in REI where you can look up extended stock and sizes, same thing for Cabela’s and also Kohls.
For full article visit the The Lab at Olea – Source: www.olea.com