Self-checkout: What shoppers want to do is rarely what they end up doing

By | May 29, 2017

One of the first things retail executives learn is that shopper surveys are horrible indicators of what shoppers will do in stores.

Source: www.computerworld.com

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global