Self-checkout: What shoppers want to do is rarely what they end up doing

By | May 29, 2017
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Last Updated on May 10, 2022 by Craig Allen Keefner

One of the first things retail executives learn is that shopper surveys are horrible indicators of what shoppers will do in stores.

Source: www.computerworld.com

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Author: Craig Allen Keefner

With over 40 years in the industry, Craig is considered to be one of the top experts in the field. Kiosk projects include Verizon Bill Pay kiosk and thousands of others. Craig was co-founder of kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global -- Currently he manages The Industry Group

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