Self-checkout: What shoppers want to do is rarely what they end up doing

By | May 10, 2022
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Last Updated on May 10, 2022 by Craig Allen Keefner

One of the first things retail executives learn is that shopper surveys are horrible indicators of what shoppers will do in stores.

Source: www.computerworld.com

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Author: Craig Allen Keefner

Craig Allen Keefner is an industry analyst, content strategist, and longtime authority on self-service kiosks, digital signage, unattended payment systems, and interactive technology. He manages content and industry strategy for Kiosk Industry and The Industry Group, with a focus on kiosk software, hardware-software integration, accessibility, payment compliance, healthcare kiosks, restaurant self-service, and emerging AI automation. Craig has covered the self-service and kiosk industry since the 1990s, tracking how public-facing terminals move from concept to field deployment. His work combines industry research, vendor analysis, operator conversations, standards tracking, trade show coverage, and practical experience with the real-world constraints of kiosk deployments. https://www.linkedin.com/in/kiosk

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