Self Service Europe – Poland, Italy & Spain

By | March 11, 2025
Inside a Dunkin coffee shop, dimly lit with a bright self-service kiosk reminiscent of those in Europe on the right. A sign reads STATE COLLEGE RUNS ON DUNKIN near stairs to the left. A PICK UP sign hangs above.

Self Service Europe Kiosks Come of Age

It’s easy to think of and see US iterations of self-service, but we Americans often forget (and sometimes dismiss) that Europe is a hotbed for self-service. Counterless kiosk-only restaurants are the norm, and instead of 3 or 4 kiosks, you can see 10-15. (In the US, see McDonald’s Counterless with only Self-Order Kiosks (with Cash, too).) Other examples include lockers (see lunchtime in China video).

Introduction

Europe self-service is something to watch! Pretty easy to watch the big companies like McDonald’s, Yum Foods, Inspire and others.   And we think US companies at that point.  Worth noting KFC has over 30,000 restaurants worldwide. Less than 4000 in the US. Everybody likes chicken apparently 🙂  From Digital-Signage.blog

Our tagline — Europe – Are they Behind or Ahead in Self-Service? The US seems to be falling behind Europe and China for that matter. All the cool stuff is there. I know there is residual US pride at play but best to get over it and get with it. Competition is good!

Insight

Europe has consistently led in technology and design. We examine primary design and technology advances in Europe.  Today, we look at m4b in Poland and also Acrelec in Italy. Europe has also embraced “counterless”. Instead of counters with 4 or 5 kiosks, they tend to do no counters and 15-20 kiosks. Looking for examples of COB displays being used in drive-thru outdoor. Europe leads the way there as well. European providers also utilize Chinese manufacturing much more than “Made in USA” stuff. Acrelec, for example, has facilities in China.

Europe has always led in technology and design. We examine major design and technology advances in Europe.

  • Actual AI drive-thru technology that works and isn’t just “talked about” for stock price.
  • Innovative outdoor designs
  • Counterless – Employee Free Zones
  • Next generation menu boards
  • SCO Self Checkout

Part I – Poland

Pictures from Poland

We’ll start with pictures from Poland.  We are not going to show a few things which provide distinct competitive advantage. These are from mb4.pl

Videos from Poland

AI Voice Ordering
Putting Together a KFC

Resources & Brochures from Poland

ITALY and KFC



 

Author: Staff Writer

Craig Keefner -- With over 40 years in the industry and technology, Craig is widely considered to be an expert in the field. Major early career kiosk projects include Verizon Bill Pay kiosk and hundreds of others. Craig helped start kioskmarketplace and formed the KMA. Note the point of view here is not necessarily the stance of the Kiosk Association or kma.global