Taco Bell is trying to convince customers to order via kiosks instead of cashiers at restaurants across the US — and it’s drawing inspiration from an unlikely source
From Business Insider Aug 3, 2018
Hollis Johnson
- Taco Bell is set to install self-ordering kiosks at all locations across the United States by the end of 2019.
- The fast-food chain turned to the airline industry to better understand how customers reacted when confronted with machines instead of human employees.
- Taco Bell ‘s biggest takeaway was that airlines made a major mistake by not having employees around to help customers understand how to use kiosks — a misstep the chain plans to avoid.