Tag Archives: mcdonalds kiosks

McDonald’s kiosk

is the platform and company which influences and drives the self-service self-order QSR kiosk market. In the U.S. they have done many pilots over the years. In Europe, they have moved ahead with self-service. Now it’s big here in States.    Coupling kiosks with in-lane line-busting order, drive-thru optimization, curbside pickup and lockers seems to be the multi-pronged approach.  AI has entered the realm of McDonalds Kiosks with 10 stores now testing.

McDonald’s in Norwell offers touch-screen ordering

NORWELL – The McDonald’s restaurant on Route 53 in Norwell is among the first of the burger chain’s 300 franchises in Massachusetts to be equipped with touch-screen kiosks. Using a kiosk, a customer can scan the menu and place an order, swipe a credit or debit card, get an order number and wait for the food to be delivered to a table. A customer who wants to pay with cash can get a ticket at the kiosk and take the ticket to the service desk. Customers who would prefer to order the

Source: norwell.wickedlocal.com

Eventually, 14,000 McDonald’s restaurants in the U.S. will have the kiosks. They were first introduced at lo cations in California, Florida and New York.

The company is also planning to revamp restaurant interiors and drive-up windows.
During the reopening of a McDonald’s in New York City in November, CEO Steve Easterbrook said the addition of technology would not cause jobs to be eliminated.

Is McDonald’s Planning to Replace Its Cashiers With Computer Screens?

After McDonald’s announced yet another round of disappointing earnings yesterday—its quarterly profits fell 30 percent—the Wall Street Journal editorial page took a moment to gloat. “So even one of the world’s most ubiquitous consumer brands cannot print money at its pleasure,” it wrote. “This may be news to liberal pressure… Source: www.slate.com Nice article on labor costs and… Read More »

McDonald’s rolls out kiosks for customizing orders

From super-size to customize — that’s the path McDonald’s is taking in an effort to reverse 11 straight quarters of declining same-store sales. New Yorkers can be among the first in the US to parti…

Source: nypost.com

Allen and Cort Norman, the franchise’s married owners, say younger customers have been taking to the kiosks — tested in the store since July 30 — as if that’s the way business has always been done.


Over the past 12 months, shares of fast-casual chains like Chipotle Mexican Grill, up 10.1 percent, and Panera Bread, up 35.7 percent, have outperformed McDonald’s, up 5.4 percent.