Tag Archives: mcdonalds kiosks

McDonald’s kiosk

is the platform and company which influences and drives the self-service self-order QSR kiosk market. In the U.S. they have done many pilots over the years. In Europe, they have moved ahead with self-service. Now it’s big here in States.    Coupling kiosks with in-lane line-busting order, drive-thru optimization, curbside pickup and lockers seems to be the multi-pronged approach.  AI has entered the realm of McDonalds Kiosks with 10 stores now testing.

McDonalds “Next” Concept for Hong Kong

A row of McDonalds Next self-service kiosks features vibrant digital screens displaying tempting food images and menu options. A person stands to the left, engaged with one of the kiosks in the well-lit shopping mall setting, complete with polished floors.

McDonalds Kiosks “Next” Concept for Hong Kong Full article on Seeking Alpha Excerpts and photos Upon entering one is directed to ordering kiosks or to registers. While one may order regular items from the kiosks the benefit is to secure the waiter service and a lit numbered disc, (used at other quick served restaurants). The benefit is to… Read More »

This is the Problem with McDonald’s New Self-Service Kiosk – 2015

  Kiosks Have a Problem 2015 and Fortune — McDonald’s introduced digital self-service kiosks as part of its “Create Your Taste” platform in hopes of boosting sales and allowing customers to better customize their meals. However, these kiosks only serve in-restaurant customers, who account for just 30% of McDonald’s sales, since most customers use the drive-thru where kiosks… Read More »

McDonald’s rolls out kiosks for customizing orders

From super-size to customize — that’s the path McDonald’s is taking in an effort to reverse 11 straight quarters of declining same-store sales. New Yorkers can be among the first in the US to parti…

Source: nypost.com

Allen and Cort Norman, the franchise’s married owners, say younger customers have been taking to the kiosks — tested in the store since July 30 — as if that’s the way business has always been done.


Over the past 12 months, shares of fast-casual chains like Chipotle Mexican Grill, up 10.1 percent, and Panera Bread, up 35.7 percent, have outperformed McDonald’s, up 5.4 percent.

Is McDonald’s Planning to Replace Its Cashiers With Computer Screens?

After McDonald’s announced yet another round of disappointing earnings yesterday—its quarterly profits fell 30 percent—the Wall Street Journal editorial page took a moment to gloat. “So even one of the world’s most ubiquitous consumer brands cannot print money at its pleasure,” it wrote. “This may be news to liberal pressure… Source: www.slate.com Nice article on labor costs and… Read More »