McDonald’s this week described plans to install self-ordering kiosks and mobile ordering at its restaurants. It isn’t the only food chain turning to automation.
Good article using Chili’s. McDonalds in the U.S. has been a bit of a luddite but then there isn’t any usage date from Europe come to think of it.
Rationale for US here is good — The move to kiosk and mobile ordering, said Tristano, is happening because it will improve order accuracy, speed up service and has the potential of reducing labor cost, which can account for about 30% of costs. But automated self-service is a convenience that’s now expected, particularly among younger customers, he said.