Ford deploys kiosks to push F-150

By | December 15, 2014

But even before the new Ford F-150s arrive in showrooms in large numbers, some dealerships can give shoppers a good look at the redesigned pickup truck with video kiosks.


“Truth About Trucks” kiosks being installed this month in about 1,900 dealerships are part of a huge effort by Ford to educate consumers and salespeople, a testament to how crucial the F-150 is to the automaker and its retailers. The $5,000 interactive kiosks promote the trucks’ improved capabilities and fuel efficiency and show why Ford chose to use an aluminum body instead of steel.

Author: Staff Writer

Craig Keefner is the editor and author for Kiosk Association and kiosk industry. With over 30 years in the industry and experience in large and small kiosk solutions, Craig is widely considered to be an expert in the field. Major kiosk projects for him include Verizon Bill Pay kiosk and hundreds of others.