Ford deploys kiosks to push F-150

By | December 15, 2014

But even before the new Ford F-150s arrive in showrooms in large numbers, some dealerships can give shoppers a good look at the redesigned pickup truck with video kiosks.

Source: www.autonews.com

“Truth About Trucks” kiosks being installed this month in about 1,900 dealerships are part of a huge effort by Ford to educate consumers and salespeople, a testament to how crucial the F-150 is to the automaker and its retailers. The $5,000 interactive kiosks promote the trucks’ improved capabilities and fuel efficiency and show why Ford chose to use an aluminum body instead of steel.

Author: News Editor

Kiosk manufacturer experience since 1993. Engineer for Verizon Bill Pay kiosks while at KIS in Colorado. Extensive device knowledge for printers, scanners, currency, PCI, ADA, touch screen technology, outdoor, biometrics such as fingerprint and IRIS. Runs and manages the current kiosk association, KMA. Works with U.S. Access Board on ADA and accessibility. PCI SSC participating organization. Member of National Retail Federation (NRF) and National Restaurant Association.