Last Updated on November 15, 2025 by Craig Allen Keefner
Dave Haynes, Sixteen:Nine: “The pure play guys have a real advantage”
With his finger on the pulse of the industry, no one knows quite as much about digital signs (or about selling salt—trust us and watch the video) as Dave Haynes, the founder and editor of the Sixteen:Nine blog and the Meeting Room Signs website.
Meeting rooms are the gateway drug for digital signage companies wanting to enter that world. Getting in opens up many other opportunities as well.
Haynes stresses analytics and can’t disagree with that. With digital signage in search of ROI (still), traffic and audience footfall analytics would seem to be their big card to play, yet I don’t think it has been played.
Maybe I should ask Dave Haynes why that is…
