Pepsi launches new interactive vending kiosk for World Cup season

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Interactive virtual reality kiosk gives soccer fans a kick.

Craig Allen Keefner‘s insight:

Pepsi has kicked off World Cup season with a new interactive digital signage vending kiosk for football (soccer to us here in the U.S./futbol to fans in Spanish-speaking countries) fans around the world. The FIFA World Cup is one of the most-watched sporting events in the world, and the soda giant has combined interactive gamification in a new vending experience that rewards soccer skills with a soda.

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