West Marine Launches Digital Signage System from DT Research

The world’s largest specialty retailer of boating supplies and accessories creates digital signage and information kiosk system with signage appliances and content management software from DT Research.

Source: www.digitalsignagetoday.com

West Marine chose the SA3000 digital signage appliance from DT Research, combined with 24″ touchscreen displays to create the West Advisor, in-store kiosks with product details and video-based buyer’s guides. Customers can use West Advisor kiosks located throughout the stores to access more than 75,000 products and an interactive store map.

The SA3000 media players are also connected to 32” and 55” displays installed throughout the stores, displaying seasonal advertising, promotional and lifestyle videos at key traffic areas.