Kiosk Research Reports
We try and warn people regarding the data report business and how it has become embarrassing the amount of visibility Google and others give it to it. May as well be Top Drugs and Viagra.
For legitimate reports try IHL or Frost&Sullivan, Gartner or Jupiter.
This is my regular reminder to anyone looking for market research on the digital signage hardware or software industries – MOST of the research reports out there are garbage.
This morning’s Google Alerts scrape of news stories that come up under “digital+signage” has four headlines about market research reports on displays and software. The photo above is the corporate headquarters of one of the research firms – a down at the heels industrial park in Deerfield Beach, Florida – the kind of place you roll into to get auto body work or buy plumbing supplies. It is very likely HQ is a mail slot or $50/month virtual office. The 1-855 number is shared by several “research” firms.
The Asia-Pacific HQ is Pune, India – where many to most of these “research” companies are located. This one, amusingly, appears to have its offices in a hotel.